eCommerce Step by Step: Dropshipping, Shopify, Etsy & POD

Learn how to build and scale your own online store using Shopify, Etsy, dropshipping, and print on demand.
No prior experience required.

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What you'll learn
Understand ecommerce models: Print on Demand, dropshipping, and hybrid options.
Learn to market products across paid and organic channels
Build and customize your store on Shopify or Etsy step by step.
Create compelling product pages with titles, descriptions, and mockups.
Develop a unique brand identity and consistent storefront design.
Apply SEO basics and optimize your store for mobile and search engines.
Launch and manage social media, email, and paid advertising campaigns.
Handle daily operations: orders, fulfillment, returns, and customer service.
Use tools and automation to save time and scale efficiently.
Plan long-term growth strategies and expand into new markets.
This course includes:
4 hours on-demand video
10 modules
Access on computer, mobile phone and TV
Certificate of completion

Course Content

Section 6: Digital Marketing for E-Commerce - Part II
Lesson 6.1: Social media strategies for e-commerce brands
Lesson 6.2: Content creation for engagement & conversion
Lesson 6.3: Influencer marketing and user-generated content
Lesson 6.4: Workshop
Section 7: Conversion Optimization & Customer Journey
Lesson 7.1: Understanding customer psychology
Lesson 7.2: Improving product pages and CTAs
Lesson 7.3: Upselling, cross-selling, and bundling
Lesson 7.4: Exercise: Audit a store’s customer journey
Section 8: Email & Retention Marketing
Lesson 8.1: Building and segmenting email lists
Lesson 8.3: SMS and loyalty programs
Lesson 8.4: Workshop: Write a 3-email automation sequence
Section 9: Analytics & Scaling
Lesson 9.1: Key metrics: CAC, LTV, ROAS, conversion rate
Lesson 9.2: Tools: Google Analytics, Facebook Pixel, Shopify Analytics
Lesson 9.3: Scaling strategies: international expansion, automation
Lesson 9.4: Exercise: Create a KPI dashboard
Section 10: Final Project & Future of E-Commerce
Lesson 10.1: Bringing it all together into a business plan
Lesson 10.3: Building resilience in a competitive market
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Course FAQ
  • No, the course is beginner-friendly and guides you step by step.

Requirements:
A computer with access to the internet
No programming experience needed - I'll teach you everything you need to know

Course Materials:

Slides for each module

Who this course is for:
People who want to launch an online store from scratch.
Entrepreneurs exploring Shopify, Etsy, POD, or dropshipping.
Creatives who want to turn their designs into sellable products.
Small business owners expanding into ecommerce.
Freelancers and side hustlers building online income.
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